Pretty but unusable
A polished visual layer over a structure that makes people hunt for the one thing they came for.
Designed to be used,not just admired.
Interfaces designed around how people decide.
We design interfaces around how people actually decide — what they came for, what they need to see, and the smallest number of steps between those two things.
- Sketch first
- Before code
- Reviewed
- With you
- Systems
- Not one-offs
moriva.tech
Our approach
Design is the shape of the decision
Design gets treated as the paint at the end — the part that makes a finished build look nicer. By then the structure has already decided whether the thing is usable.
We design before the build, from the journey inward: what a nursery customer needs to choose a plant, what a lab user needs to read a measurement. The visual system comes after that, and it comes as a system rather than a set of screens.
Common problems
What we get called in
to fix.
The patterns we see most often when a business asks us to look at what they have.
Every screen is a one-off
No shared components, so buttons, spacing and type drift apart and the build slows down.
Designed for the brochure
Screens that demo well on a wide monitor and fall apart on the phone people actually carry.
Nobody can read it
Low contrast, tiny type and colour used as the only signal — fine for the designer, hard for everyone else.
What is included
End to end,
under one team.
From the first conversation through to the live build and the support after it.
Journey mapping
The steps someone takes to get what they came for, before any screen is drawn.
Wireframes
Structure and hierarchy settled in low fidelity, where changes cost minutes rather than days.
Visual system
Type scale, colour, spacing and states defined once and applied everywhere.
High-fidelity screens
The real thing with real content, reviewed with you before engineering starts.
Responsive behaviour
How every layout reflows from phone to desktop, specified rather than left to chance.
Handover to build
Components, tokens and states documented so the build matches the design.
Built for your stage
Right-sized for
where you are.
The same standards, scoped to what the business actually needs right now.
Marketing site design
Brand-led pages designed to explain a business and prompt an enquiry.
Product interface
Dashboards, data views and forms where people will spend real working hours.
Design system
A reusable component and token set, for when screens will keep being added.
Our process
From discovery to
a product you can run.
The same eight stages behind every build on this page — scaled up or down to fit the project, so you always know what comes next.
Step 01
Discovery & outcome mapping
Clarify the business goal, the people who will use it and how success gets measured — before any interface or stack decisions.
Step 02
Information architecture & UX
Map the journeys, content structure and enquiry paths so the product is organised around how customers actually decide.
Step 03
Technical architecture
Settle data models, access rules, integrations and hosting, along with the non-functional requirements that shape them.
Step 04
Design system & UI
Build a coherent visual system and high-fidelity screens, reviewed with you before a line of production code is written.
Step 05
Engineering sprints
Ship working slices of the product with code review, a demo at the end of each sprint and continuous integration behind it.
Step 06
Integrations & QA
Wire up third-party systems, harden access and security, and test the critical flows against real data before launch.
Step 07
Launch & SEO hardening
Deploy to production, watch load times, finalise metadata and sitemaps, submit through Search Console and train your operators.
Step 08
Support & iteration
Monitor the live product, fix what surfaces in real use, and plan the next round of work against what the data shows.
Engineering standards
Performance, SEO and
security, built in.
Part of how the work is done, not upsells after launch.
Mobile first
The narrow layout is designed first, because that is where most people arrive.
Accessible contrast
Type sizes and colour pairings checked against real legibility, not taste alone.
Every state designed
Empty, loading, error and success — the states that decide how a product feels.
Consistent by construction
Shared tokens mean the fiftieth screen still matches the first.
Built to hand over
Designs that an engineer can build without guessing at spacing or behaviour.
Measured after launch
We look at what people actually do and adjust, rather than defending the original design.
Industries
Sectors we have
shipped into.
Retail & nurseries
Scientific & research
Healthcare networks
Membership associations
Professional services
Education
FAQ
Questions people
ask first.
Yes. We hand over a documented design system and screens your own engineers can build from.
Related services
Explore the capabilities behind it.
Every build on this page draws on the same set of services, kept inside one small team rather than spread across vendors.
Have a project in mind?Let's build something
Let's build something
worth maintaining.
From idea to impact — we're here to turn your vision into long-term value.
- Direct consultation
- Tailored solutions
- Long-term partnership